POWERING A SUSTAINABLE PEACE
Solutions for a Friendlier Future
Daring To Choose Peace
CHOOSE PEACE
Peace is not the absence of war, but a virtue born of courage – Baruch Spinoza
SECURITY
A world at a crossroads – your perspective on security
SUSTAINABILITY?
Governments invest billions in weapons systems and regularly present this as a contribution to peace. And so it has gone on for millennia. Weapons are designed for actual use. The industry’s logic is crystal clear: weapons are not symbols of peace, but instruments that will ultimately be deployed when the situation demands it. And when weapons are deployed, there will be casualties.
Ongoing Projects & Initiatives
Investing In Weapons Is Investing In War.
Investing In Peace Is Investing In Happiness
"Peace is not the absence of war, but a virtue born of courage.."
– Baruch Spinoza, Philosopher
What do people really want? At their core, people want to be happy, find meaning, and feel connected. Fundamental needs include security, love, personal growth, and appreciation. The aim is often to develop one’s talents, make meaningful choices, and experience contentment in daily life. You want a decent roof over your head. Affordable food. Access to healthcare when you are ill. Education for your children. You want a habitable planet. To be free from fear. To enjoy a pleasant conversation, whether at home or at the community center.
Embrace a future of sustainable living in peace with each other.
Smart For Happiness. Smart For Mankind.
- security and safety (on familiar ground)
- challenge and variety (renewal)
- receiving appreciation and making a difference to others
- love and connection
- self-expression
- personal growth
- a sense of purpose
These are not utopian desires. They are basic needs. Humans are social beings who have a need for relationships, recognition, and making a difference to others. Fundamentally, we have no desire to hurt other people or, worse, to exterminate them.